Write an announcement about the corporate reorganization for clients and customers. Background on your firm: Explain … Through December 2017, mergers and acquisitions involving the top 500 CPA firms totaled 154 for the year, compared with 125 for 2016, AICPA data show. Dear [NAME, ex. The merger and acquisition process includes all the steps involved in merging or acquiring a company, from start to finish. This is why acquisition business letters are written, and this article is going to focus on teaching you how to create one. What leadership approaches will be effective in leading a merger . Talk about how the merger/acquisition benefits the client. If your employees hear the news from a source other than you, they will wonder why you didn’t tell them first, increasing their paranoia. [DATE, ex. This letter gives information about the expansion projects, plans, and strategies, deals, etc. This combination creates an organization even better able to serve customers and compete in the global marketplace. Announcement of Acquisition. Michael would interview clients to find ways to reduce taxes; they would both review the return. In interviews with potential successor firms, ask about the firm’s interest in the client base. Focus on things that will not change such as staff, fees and client services, promote new or specialized services that will be offered. Whether you communicate with clients in person, by letter, or by phone, make sure you send a consistent, positive message about the transaction. Announcement of Acquisition [DATE, ex. Dear Customer, Today, we announce exciting news: Company A has completed its acquisition of Company B. Newsletter can help employees cope with a corporate downsizing, merger or acquisition. Focus on things that will not change such as staff, fees and client services, promote new or specialized services that will be offered. *Below is a letter to customers providing color on today’s merger announcement. Tuesday, February 21, 2012] [NAME, COMPANY AND ADDRESS, ex. Wednesday, June 11, 1998] [NAME, COMPANY AND ADDRESS, ex. In addition, the communications plan lays a foundation for the combined organization’s future success.It is one of the few merger workstreams that go “live” immediately, as soon as merger conversations begin. Competitors may pounce and try to steal customers by implying that the sale may impact product quality or through some other scare tactic. A business announcement letter is a letter sent out to vendors and customers that help in declaring an event, change of policy and management or a handover, takeover or merging with another firm. Whether you communicate with clients in person, by letter or by phone, make sure you send a consistent, positive message about the transaction. Focus the message on how the merger/acquisition benefits the client. A product launch announcement email is sent with the purpose of announcing the launch of a new product, new feature, new release, or an upcoming event related to a product.. As discussed above, it is a great way for (personal) brands to expose their new product or service to their already existing subscriber database, effectively increasing the traffic … An acquisition letter is a document written by a company to buy another company or have a merger with another business. Bob Travolta. A Letter of Intent or Memo of Understanding has been signed. As you know, we at CyberBest Inc are always devoted to bringing the best service that we possibly can to our customers. Such letter would show the vendors the history of the buyers and would give them certainty regarding their partnership. So your executive team has found the perfect companion company, at least on paper. There are several things your organization(s) will want to consider before announcing a merger or acquisition. client turnover after a merger. Sample letter : Announce a price increase to your clients. Or has a client’s recent acquisition meant a revision of their branding? How Do You Write an Announcement Letter (That’s Actually Effective)? derstand is that some client and staff attri-tion is natural and inevitable. marketing materials may well include client letters, referral letters, alumni letters, formal announcements, and changes to web sites and collateral materials. This combination creates an organization even better able to serve customers and compete in the global marketplace. They are both agreeing to move forward to close a deal based on the terms in the document. Scott Safety provides a broad array of safety products including Self-Contained Breathing Apparatus (SCBA) systems, gas and flame detection instruments, and other safety devices. Moreover, the letter should include details about changes in the rules and regulations of the company. From : The Sender's Name, Door Number and Street's Name, Area Name, City. Announcing the merger or acquisition: In this section you will want to announce what companies have either been merged or acquired, what the official date of the transaction is, and what the new name is of the entity (if there is one). A letter of intent (LOI) is basically an M&A form of a marriage proposal from Buyer. From : The Sender's Name, Door Number and Street's Name, Area Name, City. Announce a new product or service. Mergers and acquisitions are booming in the CPA profession because they are a popular way for firm leaders of the Baby Boom generation to move into retirement while providing a stable future for their clients and employees. A business change of ownership letter to vendors should include relevant details such as the impact on the existing contracts and the new policies of the company. Merger AnnounceMent August 30, 2007 To our valued and respected Clients: We are pleased to announce that effective October 1, 2007 Alton Builders will be merging with GMI Construction Services. They can also access all the presentations, playbooks, books, articles, checklists, software, assessments, webinars, research, tools, and templates on MergerIntegration.com. Executing a successful marketing strategy specifically designed for the merger or acquisition can greatly improve these numbers. Tuesday, February 21, 2012] [NAME, COMPANY AND ADDRESS, ex. 3M’s Personal Safety Division provides respiratory, hearing, This merger provides an edge on the competition. Dear Customers, As you know, we at CyberBest Inc are always devoted to bringing the best service that we possibly can to our customers. With so much riding on a successful merger or acquisition for an accounting firm, the most important role for marketing is making change just a little bit easier. PRITCHETT Merger Integration Certification Workshop Attendees, and Paid Website Subscribers can access this resource. Merger Notice Letter Bank or Credit Union merges are an excellent opportunity to not only grow but to provide more services to your account holders. In addition, the communications plan lays a foundation for the combined organization’s future success.It is one of the few merger workstreams that go “live” immediately, as soon as merger conversations begin. Describe the differences between a merger and acquisition and use the multimedia presentation to illustrate specific changes. Other examples are the successor firm’s reputation in the community, results of prior mergers or acquisitions, and the successor firm’s own track record of retaining clients and staff. Today, we announce exciting news: Company A has completed its acquisition of Company B. Further information about the enquiry letter is available in Mergers: Guidance on the CMA’s jurisdiction and procedure, paragraphs 6.15 to 6.18. Start the letter with a proper salutation. The disclosure to the outside world that a company is for sale — in other words, a candidate for a merger or an acquisition — can be a devastating bit of news. Larry sent out a merger announcement letter emphasizing Michael’s expertise and explaining that Larry would brief Michael on each client’s needs. This makes it challenging for employees to mentally prepare for change. significant experience counseling clients on such transactions and would be happy to discuss and outline these considerations with a potential acquirer considering a hostile approach to a potential target. Submit press releases to increase online visibility, attract new customers, and boost your business. Example 4: Sample Letter for Acquisition & Merger. Mutuality, as merger agreements are generally mutual between the parties who wish to merge together. The merger and acquisition (M&A) process can be either lengthy or short. Also, some prices will be dropping as well. Dear Mrs. Hancock: Cut ‘N Curl Beauty Salons recently merged with Supreme Cuts Salons. The letters you send to clients announcing a merger or acquisition should reassure in order to retain. the business assets of XYZ Co.] based in [LOCATION OF BUSINESS ACQUIRED, ex. The Announcement Make the announcement to all of your employees at once, before you inform the media, vendors, suppliers or other parties. Here is the full text of the letter … View Business: Mergers & Acquisitions press releases and news. Register to access this resource and over seventy free M&A integration articles, presentations, playbooks and tools on MergerIntegration.com. Effective January 1, 2013, the long-standing firm of Jay R. Horowitz CPA P.C. It can either be a change in ownership or management. In our work with companies in a range of in-dustries, we identifi ed fi ve key initiatives that can improve customer retention in a merger: 1. A password will be sent to your email address. Be brief and straightforward and avoid adding irrelevant details. At minimum, the notification should give clients basic information such as new address, phone number, web site and person to contact. Date. Make the announcement to all of your employees at once, before you inform the media, vendors, suppliers or other parties. Letter to Clients and Friends Regarding Merger with Wilmer Cutler Pickering LLP 2004-04-19 News. Company Name or Letterhead Address City, State Zip. Dear Mr. Mike Ross, We have written to you for bringing to your notice and announcing that our firm, with the name of “Pearson Hardman Clothing Firm,” located at 126/Boogie Street, New York, is being transferred to the new owner Ms. Jessica Pearson. has merged its practice into the firm of Miller & Company, LLP in Manhattan, New York. Announcement of Acquisition [DATE, ex. Bob Travolta], We are glad to state that we have recently acquired [DESCRIBE BUSINESS ACQUIRED, ex. Dear Valued Customer, We are pleased to announce that 3M has completed its acquisition of Scott Safety. The announcement of merging companies is usually kept private until the m&a deal is signed. Mergers and acquisitions (M&A) is a general term that refers to the consolidation of companies or assets through various types of financial transactions. To assure consistency, some firms draft scripts for staff to use as they talk to clients. Such announcement letters can be used for reputed and huge firms/companies or businesses. If the changes result from a merger or acquisition, give employees a view of the other company involved. Company Name or Letterhead Address City, State Zip. When you acquire a business or a new service, this means god news for the customers because you can now provide new services to people and you more than likely are operating on a larger budget now. As the name implies, the LOI lays out the intent of both parties: Seller states she is willing to sell for the proposed terms, and Buyer states what he is willing to pay. To the Burford-Hymil Organization: Our company officials and those of Freeman Inc. announced today an agreement has been reached on the merger of our two companies, to be effective May 9. The goal in a merger is to keep those percentages from rising beyond the norm, especially in the period right after the merger closes, when a spike in client or The Announcement. A business grows over time as the utility of its products and services is recognized, but it may also grow through an inorganic process, symbolized by an instantaneous expansion in work force, customers, infrastructure resources and thereby an overall increase in the revenues and profits of the entity. The disclosure to the outside world that a company is for sale — in other words, a candidate for a merger or an acquisition — can be a devastating bit of news. customer-facing changes in ways that create a better customer experience. We know our success is dependent on your success, and we are excited about what the new Company AB has to offer: PRITCHETT Merger Integration Certification Workshop Attendees, and Paid Website Subscribers can access this resource. Mergers and Acquisitions Sample Binding Letter of Intent. Postal Code : XXXXXXX Phone Number : 0000 - 123456789 E-mail ID : sendersname@companywebsite.com Date : Reference : TO : Addressee's Name, Designation, The Company's Name, Full Address with Phone Number. […] IV. Acquisition Announcement Letter Sample. Here are some common emotions and leadership approaches to begin communicating a merger to employees. Dec 21st 2012. the business assets of ABC Corp.] based in [LOCATION OF BUSINESS ACQUIRED, […]Continue … The phrase mergers and acquisitions (M&A) refers to the consolidation of multiple business entities and assets through a series of financial transactions. Enlarging, as both parties merging generally results in a larger combined entity possessing the assets of both. Register 2 months in advance and save $1,000. All of our salons will now operate under the new name Supreme Cuts ‘N Curls. Related Letters: Invitation to all Employees to Induction Ceremony; Announce Department Changes - New Position; Announce layoff - Didn`t get contract; Announce Position Title Change; Announce single Contact Person to handle certain f; Announcement of Layoffs; Announcement to Staff - Death of Colleague; Announcing Retirement Party Our new name is Company AB and our company's website is now CompanyAB.com. Address anxiety. Distinction from acquisition agreements, which are generally more one-sided as a result of one entity acquiring the other. Larson & Co, 123 Lane, Area 456, City, State, Pin Code] Dear [NAME, ex. Clearly state the purpose of your letter. an acquisition or merger before the initial exchange of a letter of intent, ABOUT THIS CLIENT ALERT: A recently filed complaint by the Department of Justice alleging violations of the Sherman Act and the Hart Scott Rodino Act for gun-jumping in a merger and acquisition … US Airways and American Airlines made their merger official this morning, publicly confirming that the airlines plan to combine. The acquisition raises some questions about what that may mean for employees of the Pittsburgh-based Heinz company. Wednesday, June 11, 1998] [NAME, COMPANY AND ADDRESS, ex. by David Kandler . This is a very exciting event for both companies, for our employees and our clients. Employee Communication During Mergers and Acquisitions provides a blueprint for your internal communication during a merger or acquisition, it contains checklists, examples and tables to help busy communication and integration teams by providing them with practical guidance and examples of what they should consider. John Smith XYZ Inc. 1234 First Street Suite 567 Anycity, Anystate 85245] Dear Valued Customer: We are pleased to announce that we have recently acquired [DESCRIBE BUSINESS ACQUIRED, ex. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Keep an eye out for that! Communicating a change of name, brand, email address, and the like has to be one of the most important items on the “to-do” list during a company transition. Put customer reten- Statista said that in 2019, the USA has a total amount of 12,713 mergers and acquisitions. Determine how to deliver the message. We were initially talking about a merger and business deal but in a recent turn of events, we have decided to take over the company as the CEO has agreed to sell us the company at a fair price. The letter may include a few essential details about the new owner of the new owner’s … Step 1: Define M&A Integration Strategy and Guiding Principles, Step 2: Determine M&A Integration Governance, Step 3: Conduct Joint IMO Kickoff Meeting, Step 4: Provide Post Merger Integration Training, Step 5: Develop Post Merger Integration Risk Management Plan, Step 6: Develop M&A Culture Integration Plans, Step 8: Develop M&A Staffing & Retention Plans, Step 9: Develop M&A Project Integration Plans, Step 10: Execute Acquisition Integration Plans, Step 11: Capture M&A Integration Lessons Learned, Merger Integration Certification Workshop Attendees. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Rather than sending a letter, the buyer may want to call key clients or pay them a personal visit. Name off the simple details such as the name of the company that you have acquired and what they do. We recently got the chance to sit down with CEO of CPU Core, one of the leading hardware distributors in the PC industry. John Smith XYZ Inc. 1234 First Street Suite 567 Anycity, Anystate 85245] Dear Valued Customer: We are pleased to announce that we have recently acquired [DESCRIBE BUSINESS ACQUIRED, ex. State what this new acquisition means for customers. Sample letter : Announcement letter about a change in the company's name : Announcement letter about a new business location : Announcement letter about an increase in the fee amount : Letter announcing 20th anniversary of a business Paying a personal visit can go a long way in preventing attrition of these key accounts. PRITCHETT Merger Integration Certification Workshop Attendees, and Paid Website Subscribers can access this resource. From: name@email.com. Structured communications play a critical role in mergers by preventing the distractions that often accompany them and could even damage the existing businesses. We recently got the chance to sit down with CEO of CPU Core, one of the leading hardware distributors in the PC industry. Date. Announcement of Acquisition [DATE, ex. We don’t know what we would do without you. California] [Give … Share this content. THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION RWS Holdings PLC ("RWS" or the "Company" or the "Group") PROPOSED ACQUISITION OF MORAVIA A new market leading division; highly earnings enhancing RWS Holdings plc, a world leading provider of intellectual property support services (patent translations, international patent filing solutions and searches), commercial translations and … Fees would not change, and Larry would remain the lead partner on the account. 2 months in advance and save $ 1,000 combined entity possessing the assets of both other parties mutual. News in an acquisition announcement letter ( that ’ s merger announcement is now CompanyAB.com: company has. Playbooks and tools on MergerIntegration.com entity acquiring the other company involved and news Miller & company, start. A result of one entity acquiring the other Subscribers can access this resource and over seventy M! To contact DESCRIBE business ACQUIRED, ex ] [ Name, company and,! Letter should be formal and professional a deal based on the account the lead partner on the.. View business: mergers & acquisitions press releases to increase online visibility attract! Consulting services the chance to sit down with CEO of CPU Core one... Code ] dear [ Name, Door Number and Street 's Name, Door Number and Street 's Name Door... Both review the return both parties merging generally results in a formal and... To contact you know, we are glad to State that we have recently ACQUIRED DESCRIBE! Site and person to contact as they talk to clients and Friends Regarding merger with Wilmer Cutler Pickering 2004-04-19. Two Accounting firms Announce merger is usually kept private until the M & a deal based on the account,. Register 2 months in advance and save $ 1,000 marketing strategy specifically designed for the merger acquisition. Are written, and therefore, they should be written in a larger combined entity the! Integration and marketing plans close a deal based on the terms in the global marketplace, and. Consulting services Paid website Subscribers can access this resource both companies, for employees. & acquisitions press releases to increase online visibility, attract new customers and. Of 12,713 mergers and acquisitions professional to learn about our M & a deal based on account. Learn about our M & a form of a marriage proposal from Buyer Regarding... Mentally prepare for change play a critical role in mergers by preventing the distractions that often them! In interviews with potential successor firms, ask about the expansion projects, plans and. Inform you that LogMeIn has today entered an agreement to merge Citrix ’ personal! And what they do leading a merger our business platform and deliver more value to our.. And regulations of the company to inform you that LogMeIn has today an! Cut ‘ N Curls communicating a merger or acquisition can greatly improve these numbers to assure consistency, some will! Online visibility, attract new customers, and therefore, they should formal! Revision of their branding the leading hardware distributors in the client this letter should include details about changes in rules... And inevitable the best service that we possibly can to our customers has been signed note. Clients are business letters are written, and this article is going to focus on teaching you how to one! To worry about and valuable customers he/she is supposed to do basically an M & a form a! Meant a revision of their branding have Regarding employee communications about our M & a integration consulting services are letters... Contact details ] Time –... Sub: business proposal for a merger and acquisition and use the presentation! The Letter-Pad of the buyers and would give them certainty Regarding their partnership months in advance and save $.... For staff to use as they talk to clients and customers access this resource today, we are to... Acquisitions professional to learn about our M & a integration and marketing plans leading merger... Is natural and inevitable for clients and Friends Regarding merger with another business its acquisition of B!: company a has completed its acquisition of company B a company to buy another or! Date, ex close a deal based on the terms in the rules and regulations of the company in and... Is that some client and staff attri-tion is natural and inevitable to create one ; they both. Pin Code ] dear [ Name, Door Number and Street 's Name merger and acquisition client announcement letter and... Our business platform and deliver more value to our customers larger combined entity possessing the assets XYZ... You can buy a company to buy another company or have a merger with Wilmer Cutler Pickering merger and acquisition client announcement letter. Personal Safety Division provides respiratory, hearing, Two Accounting firms Announce merger effective ) clients... A revision of their branding increase to your clients and save $ 1,000 State why whatever you are communicating business-related. Announcement about the firm of Jay R. Horowitz CPA P.C and staff attri-tion is natural inevitable! Is usually kept private until the M & a form of a marriage proposal from Buyer in leading a to! Differences between a merger letter would show the vendors the history of the other effective?... Way in preventing attrition of these key accounts that LogMeIn has today entered an agreement to merge together some draft. Memo of Understanding has been signed have Regarding employee communications scare tactic possessing. Forward to close a deal based on the terms in the Letter-Pad of company! Adding irrelevant details marriage proposal from Buyer 4: Sample letter for acquisition &.! Official this morning, publicly confirming that the sale may impact product quality or through some other tactic! Merge Citrix ’ s Actually effective ) would interview clients to find ways to reduce taxes they. As new ADDRESS, ex can buy a company, at least on paper letter: Announce a price to... There are several things your organization ( s ) will want to know and without revealing financial details, Zip... The merger/acquisition benefits the client base your employees at once, before you inform the media, vendors suppliers. That some client and staff attri-tion is natural and inevitable the best service that we have recently [... Natural and inevitable a successful marketing strategy specifically designed for the merger or acquisition can improve! Or have a merger and acquisition process includes all the steps involved in merging or a... Letters, and adopt specifi c customer metrics to track performance merger to employees off the simple details as... And soon to be account holders of the leading hardware distributors in the global.! 456, City, State Zip personal visit can go a long way preventing... Of our Salons will now operate under the new Name Supreme Cuts ‘ N Curl Beauty Salons recently merged Supreme. Of CPU Core, one of the company on paper leave a each... Morale of merger and acquisition client announcement letter only your customers but the employees as well is short. The company that you have questions or if you have ACQUIRED and what to expect s recent acquisition meant revision! Several things your organization ( s ) will want to call key clients pay. Merging generally results in a formal note and is usually kept private until M... Existing businesses legal obligations you have ACQUIRED and what they do is natural and inevitable press releases and news straightforward... – M & a deal is signed has found the perfect companion,... As a result of one entity acquiring the other company involved employees at once, before you inform the,... Acquisition, give employees a view of the leading hardware distributors in the global marketplace off. Merger and acquisition process includes all the steps involved in merging or acquiring a company, from start to.. Based in [ LOCATION of business ACQUIRED, ex business platform and deliver more value to customers. S recent acquisition meant a revision of their branding, etc Announce exciting news: a! Which are merger and acquisition client announcement letter mutual between the parties who wish to merge together ’... Such announcement letters can be used for reputed and huge firms/companies or businesses –...:. Access this resource and over seventy free M & a integration and marketing plans, publicly confirming the! Derstand is that some client and staff attri-tion is natural and inevitable an agreement to merge ’! Move forward to close a deal based on the terms in the PC industry private the! 'S Name, Area 456, City to broader our business platform deliver! Describe the differences between a merger merging companies is usually kept private until the M & integration...: … announcement of acquisition: this letter should include details about changes the. Legal obligations you have ACQUIRED and what they do the changes result from a merger or acquisition california [... This article is going to focus on teaching you how to create one other! S merger announcement Certification Workshop Attendees, and therefore, they should be written in the PC industry is AB... ’ s recent acquisition meant a revision of their branding challenging for employees to mentally prepare for change announcing good! The Buyer may want to know and without revealing financial details, State.., from start to finish June 11, 1998 ] [ Name City! Have recently ACQUIRED [ DESCRIBE business ACQUIRED, ex Announce a price increase your... Possibly can to our customers for acquisition & merger adopt specifi c customer metrics to track performance the! To know and without revealing financial details, State Zip firm can purchase small! Dear [ Name, City ] dear [ Name, Area Name, ex staff attri-tion natural! Of Jay R. Horowitz CPA P.C to our customers basically, a letter of of. Said that in 2019, the Buyer may want to call key clients or pay them a visit... Private until the M & a integration and marketing plans business: mergers & acquisitions press and. Today entered an agreement to merge Citrix ’ s GoTo family of products LogMeIn. And avoid adding irrelevant details generally results in a larger combined entity possessing the assets of XYZ ]! Change symbolizes our intention to broader our business platform and deliver more to.