It focuses on selling a product in a blink of time. When you have less brand partnership examples to share, it's crucial you keep this pitch short, sweet and to the point. As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. Make your influencer marketing activities easier with Hootsuite. Before you start interviewing, write, memorize, and practice presenting a marketing pitch — a personal commercial about yourself. All that’s left to do is a thorough edit of your email and SEND. It’s hard to get taken seriously without one. If you haven’t worked with anyone yet, simply pitch them an idea. So let's map out exactly what you need to do to successfully send an email pitch to a business you want to work with. The authority – the trusted source of knowledge. It not only shows you’re experienced, but it proves that other brands have trusted you in the past. In a previous trip to Hispanicize Event (a national conference for Latino trendsetters), I participated in a session on how to pitch to brands, where brand representatives available for questions. Don't just ignore them because you aren't interested in their pitch or in the brand itself, especially if they took the time to find your contact info and address you personally with a well written pitch. Pitching is about listening and tapping into the sense of imagination. It focuses on selling a product in a blink of time. Introduce yourself. You need to appeal to both the heart and the mind, have them see and feel the value it will bring. We’ve created a short playbook that will increase your chances of getting a response and help you secure an influencer marketing partnership with a great brand. If you can’t show that you’re credible, nobody is going to want to work with you. View theblissfulbalance’s profile on Facebook, View theblissfulbalance’s profile on Instagram, View theblissfulbal’s profile on Pinterest, Emily @ My Healthyish Life recently posted…, Ashley @ Fit Mitten Kitchen recently posted…, rachel at athletic avocado recently posted…. Research. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. This connection is often based on the fact that they can relate to your brand on a personal level, giving them even more reason to buy. If you’ve sent lots of pitches and haven’t seen results, then it’s time to change your approach. Should include your name and who you are. Before you pitch an email to a brand, it’s important to make sure your Instagram is looking as up-to-scratch and as brand-friendly as possible. A twenty-something home chef on a mission to simplify the relationship between food, fitness, health, and happiness. For example, if you know this brand does an annual holiday campaign and you can reach one of their target demographics, then say that. So let's map out exactly what you need to do to successfully send an email pitch to a business you want to work with. So, how do you do pitch a brand collaboration that is different? Trusted by employees at 800+ of the Fortune 1000. all reflect you, your brand and what you have to offer. Think for a few seconds about what a commercial does. You need to appeal to both the heart and the mind, have them see and feel the value it will bring. Know Who You Want To Work With . Honestly, it’s a lot more daunting than it sounds! Choose the right brand to work with. What do you admire about the brand? Knowing how to pitch a concept is a matter of getting clients to see your vision to way you see it. Pro tip: Don’t bring up compensation in your pitch email, but have a pricing model ready for your follow-up discussion. Add in your stats, previous work (even better if you can add in testimonials from brands you've worked with in the past too), a summary of your content, as well as your reader demographic, engagement information and of course your global following. Maybe you’re hoping to land something like, a free hotel stay, or perhaps you love a product and you’d really like to get it in-kind in exchange for exposure. You don’t want to overwhelm your reader with too many hyperlinks—the chances of someone clicking through to an external link are slim anyways. If you are looking for a long term relationship, it is important to build a genuine … First of all, make sure to choose the right brand. There’s many ways you can close your email but I like to close my email with a question that requires more than a yes or no answer because it invites the brand to engage in your conversation. This connection is often based on the fact that they can relate to your brand on a personal level, giving them even more reason to buy. You'll get the best results when you really know the brand you're hoping to work with. Generally, most business owners prefer to hire a trusted brand design agency for designing their business pitch deck. We will talk about follow-up later on. Emily is a Senior Copywriter at Hootsuite. Now that you’ve found someone to support you within the walls of the company you want to partner with, it’s time to get your pitch right. Make sure your email doesn’t end up in Spam. This is your chance to impress, so make sure that all of your platforms such as your blog, Instagram page, YouTube account, etc. From your subject line to your sign off, every word needs to be given thought. As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. If you’ve worked with brands already, mention how the partnership went in regards to the sales and click-through rates you generated. From the brand side I always look for: Think of it this way–no brand is going to be upset about the possibility to … I suggest starting a Google Docs Spreadsheet to keep tabs on your potential partnerships. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. How to Pitch a Brand. If you … Brands might be wary of working with influencers because of cautionary tales of fake followers and low return on investment. This is pretty obvious, but start by making a list of everyone you want to work with. When pitching for brand collaborations, you’re showing businesses what you have to offer them. Any successful sales pitch can benefit from telling the story of your brand and product. 2. If you’re a relatively new influencer, finding a good brand partnership can help build your portfolio and credibility. And when you do this effectively, you will create a stronger connection between you and your buyers. Pitch the Story to the Right Place. Take a look at the brand's social media to see what influencers they currently work with. While you have to start somewhere, you also have to be realistic … I created an Excel spreadsheet where I inputted each brand. Bonus: Unlock our free, customizable pitch template to successfully reach out to brands and lock down the influencer partnership of your dreams. You’re not going to pitch a full campaign plan, but you should include a sentence or two on how you’d like to work together. Close your email with a question that requires an answer. Click here to start filling out the template in Google Docs. I really do think that a partnership would be very beneficial to the ABC brand and I know my readers would really enjoy learning more about your product. Schedule posts, engage with influencers, and measure the success of your efforts. Maintain the relationship even when you’re not pitching. If you have a blog, you’ve probably already pitched brands with a blog post. I'm Christina. Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. Exactly what it sounds like. Check out the Thriving on Youtube course! Have a sell sheet. Purpose of the email/state why you are reaching out: Brands and PR companies get hundreds of emails a day and you don’t want to create confusion in your first few sentences. But because your video concept will be brand spanking new, you need reference videos to describe the tone, look, and feel of your work. It is a good option if you don’t have in-depth knowledge and understanding of pitch deck designing or if you want to have the highest quality pitch deck. This is a brand and credentials story. Pitch should run between one and two minutes show and sell ” marketing pitch should run between and... 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