There are various factors that impact the success of different email marketing campaigns such as Open Rates, Personalization, Bounce Rates, etc. It’s The Daily Crunch.”: TechCrunch is a newsletter that keeps people updated about the latest news and developments from the world of technology. So, the usage of the words ‘daily crunch’ that keeps you abreast with updated information about technology, so you know you gotta read it. One thing people are always asking us at CloutHQ is how to get more responses and replies to their influencer marketing outreach emails. It has to be a catchy one to attract the interest of the recipient. So, including an exciting action verb, in the beginning, will entice the reader as well as motivating them to click. Single-Word Subject Lines. Also, you can include recipient location in the subject line to get them interested. Among the different marketing strategies, email marketing remains one of the most classic yet the most effective ways to reach prospects, promote your brand, and build relationships. Do email subject lines really matter? A person’s name like  Roger@yourcompany.com will be more acceptable to an individual than just the Company name email. A partnership email can be defined as any pitch that you send to an established influencer to help you penetrate new markets in a fast and efficient way. does so with dog names. InflueNex is the best and easiest solution for your entire brand pitch Email templates and provides you... 2. “Is this the hottest career in marketing?”, 12. 20. So, you can see how subject lines directly impact email open rates. Plain-text version styling. On one hand, it will give the reader an idea of what they can expect in the mail and also compel them to think and read. PNG, GIF, or JPEG? Asking a question in the subject line can be an attention-seeking strategy. “The price dropped for something in your cart”, 19. Thankfully, more brands are seeing the need to add email-specific content to their style guides, with 18% more brands creating email brand guidelines since 2016. List Segmentation is a major aspect of email marketing and will help you send the right content to the right person. Here is one more statistic: Subject lines are not only important to increase your open rates, but also to summarize the content of emails. Click here to view it online. 1. Image style. And if you’re one of our email subscribers, there’s at least a 20% chance that you played a role in determining what made the list. What’s the tone of your email messaging, and is it different from your usual voice? You have to grab your reader’s attention by providing a killer headline. “That stands for Frequently Used Content.”. The reader might overlook important information or might be disinterested to read the whole thing. Preheader: Take your pick from our bouquet of charming summer styles. Email teams just need to be able to stretch the brand to those edges.”, Williams added, “I’ve always believed that brands are a vibe—and that email is international waters. Because of the need to retina-optimize your images so they look sharp on high-DPI screens, you’ll also want to stipulate…. Over the years email marketing has been a favorite among marketers because it is easy to plan, implement, and improvise. [guest blogging class]”: Mary Fernandez used personalization to reach out to new people and also existing followers. Subscribe to Litmus Weekly to get your weekly dose of email inspiration, tips, and tricks, right in your inbox. This comes as a reference from the movie The Princess Bride. Including their first names in the subject line can be a great start. It is surprising that emails with no subject lines at all have an open rate of around 8% more than those with a subject line. So, it is advised to keep subject lines within 50 characters so that they read the entire subject. CTA hierarchy. When you realize that you’ve made an email marketing mistake, you want to be able to act quickly. People read or trash emails based on what they need in the subject line at a glance. These straightforward and “boring” subject lines performed the highest out of 40 million emails, with open rates between 60-80. Keep it short and simple. “Uh-oh, your prescription is expiring”, 4. InflueNex. “Many brands use modules and other standardized content blocks to construct emails,” says Caldwell. Avoid ALT text that is redundant with live text in the email, and don’t use ALT text that doesn’t add value or context. “Excuse my language, but your email brand guidelines should give a F.U.C.,” says Matthew Caldwell, SVP Worldwide Creative at Yes Lifecycle Marketing. Should your brand use emojis in its subject lines? “1,750 points for you. Over and over again, the aspect of personalization has been stressed upon because it brings in positive results. Email A/B testing will help you understand what language will make people click on your emails so that you can improvise according to the result. Try to express the main idea of your letter in one short phrase or sentence, and you will grab your attention. Ex: “Collaborator Needed for Bilateral U.S./[your country] Research This email marketing example compels readers to click open because it might benefit them. Get FREE lifetime access (up to 15 users) to EngageBay – the simplest and powerful email marketing and marketing automation software for growing companies from here. Image Courtesy: https://www.emailmanager.com/en/blog/1/2247/creating-the-best-email-subject-lines-for-higher-cto.html. “It’s preferable to include examples or references in your email brand guidelines so it’s clear how it should look.”. Given that, you need to decide on an acceptable series of font compromises for email. That said, brands are increasingly using a universal email template that’s endlessly scalable and flexible to create all their emails. Honestly, who acts like this?”. 5. Aug 14, 2020 - Explore Email Design Blog | Inspiratio's board "Food and Beverage Marketing Emails", followed by 1725 people on Pinterest. 5.“*Don’t Open This Email*”: When we are told not to do something, we tend to be more curious to open the content and read. It is like the title or may be a one-line introduction to the email that you have sent. Every time. As we explain in our Guide to Understanding Retina Images in HTML Emails, you’ll want to save your images at double the height and width intended and then specify that intended size in the tag. “Black Friday shoppers are the worst customers”: This came in a LinkedIn Pulse newsletter, promoting an article one of its users wrote on the topic of holiday marketing. If you want to make sure that an influencer will open your email, come up with a good subject line. Refinery29 uses such leading subject lines to make their readers and followers read some interesting content. It may need to be. Print and web design doesn’t translate smoothly—or sometimes, at all—to email design. EngageBay - All-in-one marketing, sales, and service software for growing businesses, Email Subject Line – A Defining Parameter, 25 Catchy Email Subject Lines That Have ‘Nailed It’, Steps for Writing Good Email Subject Lines, 17 Powerful Marketing Strategies That You Should Steal in 2020, 25 Best Email Subject Lines To Boost Open Rates in 2020, 8 HubSpot Alternatives You Should Switch To In 2020, What Is a CRM Database and How To Use It The Best Way, 7 Fundamental CRM Metrics That You Should Be Measuring For Success, 10 Best Trigger Email Marketing Campaigns Revealed in 2020, Lead Scoring Model to Close More Deals in an Efficient Way, 1. 3. Preview text gives a bit more details about what is inside. Curiosity: Curiosity is something that works wonders. Personalization gives a feeling of importance and is liked by subscribers. Almost 77% of emails are read on phone, so if the subject line is too long, it might get cropped. So, the more eye-catching it is, the more people will feel like opening and reading the entire email. However, despite the clearly unique considerations of the channel, many companies don’t have any email-specific guidance in their brand guidelines. Why it’s great: Appcues has amazing email subject lines. “We Need To Talk…”: A recent email marketing campaign by PPC Protect saw an impressive open rate of 63% by using this simple subject line. 13. “We have tactics like ‘turn of top header’ and others that make a splash and look different,” says Caldwell. Keep it short and sweet - it’s an email, not a novel Briefly list previous brand collaborations or showcase your skillset Here’s 20% off.” by Bonobos. Subject line: Collaboration Opportunity with [Brand Name] Hi [First Name], [Your Name] here from [Brand Name] – a [one-liner on your value proposition]. “This should include not only the elements of design, but the context of the creative pieces and tools necessary to execute on the strategy.”. For instance, should an image’s ALT text always replicate any graphical text in the image? Invention & Inspiration: Building a Better World “Where to Drink Beer Right Now” (Sent at 6:45 am on a Wednesday): Could have been better timed by Eater Boston. One more example–  “Hey, forget something? For example, the preview text that followed this was “Okay, WHO left the passive-aggressive sticky note on my fridge. Nearly 38% of brands don’t have email brand guidelines, according to Litmus’ 2018 State of Email Survey of nearly 3,000 marketers worldwide. Celebrity Branding: Use a familiar name with which people can identify. Because some errors require a correction or apology email to be sent, it’s best that you have a standard correction format as part of your style guide, as well as a pre-made apology email template. But in this case, you need to write a killer subject line. “Tonight Only: Get this NOW before it’s gone…”: It is difficult to resist the fear of missing out. For example, use ‘Increase your sales by 60%’ rather than ‘How to increase your sales’. The email subject line is as important as the email body content. According to statistics, emails have the highest return on investment.For every $1 spent on email marketing, there is a return of $32. Some video or tutorial inside needs to be advertised with a catchy email subject line. Guide to Understanding Retina Images in HTML Emails, The Ultimate Guide to Dark Mode for Email Marketers, How to Create an "Add to Calendar" Link for Your Emails, Email footers (including unsubscribe links), And anything else you want to be standardized. The ‘How to’ subject line. The whole point of such a partnership is to help your brand gain credibility from the get-go and score introductions that you could not easily get on your own. “Uh-oh, your prescription is expiring”: Using conversational words like “uh-oh invokes the fear of missing out and Warby Parker used it to attract you to the fact that you probably need new glasses. Study shows that 85% of recipients prefer subject line in lower case. “Products the celebs are wearing”: Sephora used this celebrity branding and vanity subject line to hit the emotional quotient of readers and make them open the email. Violet Grey used this with an added incentive inside to increase email open rates. You can read about how online CRM can aid in better list segmentation here. Now while these kinds of subject lines are clear attention grabbers, they are absolute no-nos as Black Friday email subject lines. Rhymes grab your readers like a musical phrase. “As You Wish”: UncommonGoods knows its buyer persona and sends them mail according to their wish list or interests. EngageBay is a comprehensive Customer Lifecycle Management (CLM) software for growing companies. Preview your emails with images blocked and see if any of your images are missing ALT text with Litmus Checklist. It gives the feeling of being directed at and over-emphasizing which recipients might not like it. “We know we’ll need this tactic so we set rules upon when it can be used—for example, for new product introductions or for twice-a-year sales only.”. It shows the urgency and relevancy of the email for the subscribers. Clothes Alert ?”: Clover uses visual content like emojis to lure readers to open the email. Not only does it make the email look important, but it also triggers the reader’s curiosity, which greatly increases the chances of them opening it. “? 12. Because this is … From it comes to subject lines, choose words that instantly grabs the attention of the recipient, and make them feel special. 11. It includes your sender name, subject line, and preview text—all of which you’d probably want to set some content and tone guidelines around. Check out EngageBay’s offerings – a powerful CRM, Marketing Automation, and Customer support software to grow your business. Rather use simple, delightful catchy language to get their attention. “These are scheduled at low periods—like April/May and July/August—and they are scoped to allow for updating and adding to the brand’s email style guide.”. A subject line with contains numbers will get more attention than the one which is vague. However, a value in the 20-40% range can be considered as a healthy open rate. Add some context into your email subject lines that make your reader feel like you didn't just send the email to your entire 500 person email list (even if you did). “Black Friday shoppers are the worst customers”, 8. Email marketing best practices to guide your strategy. Make your Goal Clear. Image resolution. 19. Share the spotlight! A poor subject line on an awesome blogger outreach campaign email is the equivalent of … Email open rate is the percentage of the total number of subscribers who have opened an email campaign. Choosing a great subject-line can be a game changer. Maybe it can read, “Are you making these SEO mistakes?” or “Do you know what went wrong with your website?”, They had sent out a mail with case studies saying “What are your customers saying?”. Alliteration is the repeated use of consonants. According to statistics, emails have the highest return on investment. 675 Massachusetts Ave., 10th Floor Cambridge, MA 02139 +1 (866) 787-7030 hello@litmus.com, Copyright © 2021 Litmus Software, Inc. 2005-2020, Ideal for agencies and email teams of 4+ people, opportunity for interactive email elements. Try to add numbers and values wherever possible, so that the recipient knows where they stand. Think about the words which matter the most and exclude unnecessary details. Valentine’s flowers & more for them.”, 15. Your email address will not be published. Self-interest. The subject line of a collaboration email is like the first impression and thus it has to be the best extract of your email body as well as catchy enough to do half of the convincing work. Call out the collaborators immediately. So, it is partly visible to the recipient and has an impact on the readability. To know more about other email marketing tips on effectiveness and reach, read this. Influencer Marketing is great once you get the hang of how to do it effectively. An Unusual Arsenal: Tech Tools to Topple a Tyrant. Tone. Web page load times are critical to performance, and email load times are just as important. Your email brand guidelines should clarify how the various images in your emails should be composed and styled. These rates depend on various factors including the email subject line, relevancy for subscribers, personalization, content, etc. Some of my other favorite email subject lines from them include, “The devil wears product” and “Oh, hi Mark(eters),” after … Body Text. It is also important never to send emails with a no-reply sender name as they directly go to spam and ignored. Personalization: Personalization always works because different people have different preferences. will fetch on its own and display. Marketers with higher open rates craft email subject lines that their subscribers simply can’t resist. Prospects who were down the funnel were rather interested in customer testimonials. Consistency is great, but there’s a lot to be gained from occasionally deviating from your usual creative. “As a result, legacy PDFs remain in distribution long after updates are made, which causes confusion. Instead, marketers need to look for opportunities to give some of their subscribers better experiences by using progressive enhancement techniques that provide improved rendering or advanced functionality in certain email environments. Image Courtesy: http://www.anchorcomputer.com/index.php/2016/04/19/personal-email-marketing/. ALT text. Here’s a good example of subject line/ preheader collaboration from Swedish brand & Other Stories. List the brands you’re featuring at the … “What They Eat In Prison”, “DO NOT Commit These Instagram Atrocities”: A catchy language always urges the reader to look forward to some interesting stuff. This is what Manicube used in their email subject line. Try this template to convince an industry influencer to promote your products or services: Subject: Are you open to a collaboration with [Company]? However, do not be too obscure that the email gets reported as spam. Make it clear in the subject line because confusing and false subject lines can lead to lower open rates and higher unsubscribe rates. Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries, Writing How Holiday-Themed Email Campaigns Perform Ayaz Nanji Holiday-themed email campaigns from brands tend to have lower open rates and higher conversion rates than non-themed campaigns, according to recent research from Yes Lifecycle Marketing. 23. “[Company Name] May 2005 News Bulletin!”, 17. Sensual subject lines supplement the bottom line. “you free this Thurs at 12 PM PST? Instead of, saying that “20% your next return flight of 1,000 miles or more,” this subject line implies that you get 1,750 points, and all you have to do is buy flowers for your loved one. Use either a question or an exclamation at a time. Want to increase your email open rates? Social Music Marketing: Bands, Brands & Fans. Include the same five main points 2. Some examples are: A pretext is not a part of the subject line, but in the Inbox, it appears right next to the subject line. Bulletproof buttons. “Understanding the relevant customer use cases in which emails are typically viewed helps resources focus their energy on designing the best message for a specific audience and set expectations with their stakeholders who may not represent the subscribers’ use cases,” says Katya Hoogerhuis, Associate Creative Director at Shaw + Scott. Example Subject Lines. With such an intriguing subject, it is unlikely that you would want to know the ‘color of the year’. For good ROI on Email Marketing by improving open rates with apt subject line and other marketing strategies, take a look at our value-added deliverable. 8. Trying to create a totally consistent email experience for all subscribers is a losing strategy, because it means you’re playing down to the lowest common denominator in terms of email client functionality. The chances are pretty much 100% that your brand font isn’t a universally supported web safe font. Every brand has unique needs, but here is a list of elements that you’ll likely want to include in your email brand guidelines: Envelope copy. For example, while inviting people to a hockey legend dinner, the email subject line can be, “Dine with Bruins legend Bobby Orr” rather than a generic one. “So include a variety of examples of how these can be used to make vastly different emails from short to long.”. For every $1 spent on email marketing, there is a return of $32. “We have found a good system is to plan for two ‘style guide windows’ per year,” says Caldwell. Perhaps your primaries are colored buttons; your secondaries ghost buttons; and your tertiaries text links. 4. So, let’s see some examples for following up after a call, meetup, or networking event. Write the subject line first. 16. Valentine’s flowers & more for them.”: If you love to travel, then this email from JetBlue might not just be a random number to you. If you want to work with influencers to elevate your brand's reach to the next level, you need to convince them that you are a brand worth working with. PNG, GIF, or JPEG? That way you will remind the contact that you are waiting for their response even without them needing to open your email. Graphical vs. HTML text. Do your images have rounded corners? 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