Employers want to determine whether … For more excellent USP examples checkout our updated 28 page USP guide and cheatsheet. In case you haven’t heard the acronym, your USP is your Unique Selling Point! Click here to view our Privacy and Cookie Policies. One of the biggest “aha!” moments for many of my clients comes as we develop their unique selling proposition (USP). Is it relevant and essential?” If it’s not, it isn’t going to be part of your USP. We recommend 2 – 3 sentences (spoken and written). Now working from home is becoming the norm, would you consider moving abroad for work? But also like making notes, do not interrupt the interview with constant What’s your USP? Prove your CV claims & quickly become a top candidate. There’s no point boasting about your ruthless sales ability if you’re applying for an irrelevant admin job. Get my concise, FREE report for step-by-step guidance to STAND OUT & WIN in interviews! This is your chance to tell the interviewer why you would be an invaluable employee. What about the position? Preparing for an interview Keep in mind you will have multiple unique selling points (USPs). For many years, Avis was in the unfortunate position of being the second-largest car rental company, while Hertz claimed the #1 spot. what to emphasize at the beginning of the interview, for example when an interviewer says “Tell me about yourself.” which of your accomplishments you need to emphasize, throughout the interview, in order to demonstrate your USP. The tried, tested and proven to be successful or the unknown prototype? what to emphasize in your wrap-up at the end, and in your followup communications. What have my employers appreciated most about me? Other job interview materials: Below are other useful materials from: topinterviewquestions.info • 29 powerpoint presentation examples, 15 interview role play examples • Free ebook: 145 interview questions and answers pdf download • Top 10 biggest/strengths weaknesses in job interview • How to answer question: tell me about your self? To become a mailman at USPS, you must have a US citizenship and a clean criminal background check and driving record. By using this website you agree to the use of cookies. Group Interview: Cattle Call or Opportunity? USP stands for unique selling proposition. Why was I chosen over competitors for my current or past job? This is obviously easier in the interview as they’ll get a first-hand impression of your personality and passion – but it’s important to consider it on your CV and cover letter too. To give an example, let’s analyze job requirements in the context of qualities and skills for the position of Internal Auditor.. Communicating your unique selling point includes uncovering the top relevant talent that makes you desirable and different than the other candidates. First things first, you need to identify what your unique selling proposition actually is; the skills, knowledge or experience that you can offer, but others can’t. In this scenario, you may have saved your employer money while working on product implementation. City Carrier Assistant (296) CCA (275) PSE Mail Processing Clerk (228) Rural Carrier Associate (189) Rca (126) PSE Clerk (93) Mail Handler Assistant (58) Casual Mail Handler (57) USPS CCA (46) CITY LETTER CARRIER (41) Mail Carrier (33) Mail Handler (26) Rural Carrier Associate USPS (23) Clerk (20) If you can’t find one unique thing that shines through, perhaps you can find a unique and uncommon combination of things? Well – what are CVs, cover letters and interviews if not cleverly-crafted advertisements and sales pitches? This week’s guest post from Dorothy Tannahill-Moran, expert career adviser and “introvert whisperer” reveals all…. Do I have qualifications that are hard to find? Interviews for Top Jobs at US Postal Service. We try harder.” This USP does a remarkable job of turning what seems like a negative quality into a benefit. Bearing this in mind, it’s also really important to add a touch of personality! Defining your unique selling proposition is critical to knowing how you stand out from your peers and what blend of experience, skills and strengths you bring to the table. It’s good to think of your USP as a headline. You must keep your message clear and consistent. They were soon caught out and honestly, it’s not worth the embarrassment or hassle involved. "What employers usually look for is a unique skill that can help them in difficult situations. Guest author, Chris Nye, can help you out. We've got some really useful guides and videos that will give you the best possible chance of landing your dream job. There is much more to consider in preparing for a winning interview: authentic yet strategic answers to likely questions, asking the right questions yourself, body language, chemistry and rapport, handling specific interview formats such as panel or case interviews, closing the interview, following up and negotiation, among others. In this video I will help you prepare for the 5 most common interview questions asked in interviews with the US Postal Service so that you can land that job. You don’t want your entire application to fall flat due to a lack of enthusiasm or character. What are the company’s values, ethics and culture? In what ways have I made the biggest difference on my jobs? Now a benefit needs to be added to this USP. Recruiters love facts and figures and if you can include them in your applications, then you’re guaranteed to build trust in what you have to offer. Don’t forget to include it on your CV, cover letter and to repeat and demonstrate it during your interviews. Throughout your CV, cover letter and interview, you should keep showcasing your unique selling point/s. Aside from your resume, you will need to sell yourself and your brand in the job interview. Simply sum up, as quickly as possible, just how perfect you are for the job (don’t go on and on and on). By doing this, you will discover your unique selling point. Defining CV Unique Selling Points : Personal USP Resume Writing. The Most Common USPS interview questions You’ll Encounter. Put simply, employers want to know one thing about their job candidates: how will you benefit them? As you can imagine, we’ve dealt with a great many CVs, cover letters and interviews in our time and we’re pretty used to seeing things like ‘Dynamic, passionate individual, looking for a career in X, Y and Z’ – but to be honest, that really doesn’t tell us anything. [Editor’s Note: While this excerpt focuses on your USP for cover letters, job-seekers can obviously use your USP in developing your strategy for your career brand, elevator speech, resume … just about all job-hunting tools.] I’m not unique, I do exactly what the others do” or “The only way I can stand out from my competitors is by being cheaper” then I have good news for you! Instead of claiming ‘I can do X, Y and Z’ you should focus on what that means for the employer; ‘I can do X, Y and Z which means that I’ll save you time, money and effort’. They feel that it’s a little too early in the process to start bragging and decide to leave all the great stuff out until the interview. Use your top selling point when it comes to the all-important interview by using examples to back up and prove you have that USP. Do you already know what that is? Permeates with passion and personality (without saying the words’I am passionate’). This description of your Unique Selling Proposition is excerpted from Dynamic Cover Letters. He regularly advises companies on how to improve and get the maximum ROI from their recruitment processes. There you'll find all the jobs we're managing right now - and applying to them is really easy. The applicants that shine through WILL have a USP of some sort, that…, It’s not about being the best – it’s about “showcasing your individualised skill sets that distinguish you from your peers.”, Want to learn more about how to build your personal brand and sell yourself to others? Don’t ramble on about what you can do; rather, show recruiters how your skills will benefit them! Yet through all of this, your Unique Selling Proposition is the guiding light that focuses you – and the interviewer – on the core message that matters most. Your USP is your unique answer to employers’ question – stated or not – “Why should we hire you instead of another candidate?”. Tell me about yourself. Why should this be important to you – as a job seeker? Want to make a great impression at your new job? When aiming to sell yourself in a job interview, it is crucial to prepare and practice ahead of time. Best Answers for What is Your Greatest Weakness With Examples. A USP may include words such as the "lowest cost," "the highest quality," or "the first-ever," which indicates to customers what your product or service has that your competitors do not. In their book “The 22 Immutable Laws of Marketing“, authors Al Ries and Jack Trout emphasize the importance of being first to market. “Unique Selling Proposition” (or point) is a marketing term, used to describe the feature that makes a product, service, business or person different. Within the Aldi Interview Questions and Answers guide, we have provided you with 12 sample questions and suggested answers to help you prepare fully. And a recruitment blog, for that matter..? You should thoroughly review the job posting and the KSAs of the job prior to the interview. What skills, experiences and knowledge fields stand out? You may have 20 reasons why they should hire you, but the employer can’t grasp all 20 at once, nor remember them. If the quality of your portfolio is truly out of this … Your brand lets people know who you are and what you bring to the table and most importantly, how you’re different from everyone else out there.”. The USP should answer a commonly asked question at job interviews, "Why should we hire you?" Finding a USP (unique selling proposition) for your small business is not always easy. Shifting your focus from “innovative digital marketer” to “specialist PR expert” may seem a little odd and suspicious. April 3, 2014 / Executive CV / Resume Advice / 0 comments. Why Do You Want to Work for USPS?. Here are some of the key requirements found in a typical job description for this position: Identify and assess significant business risks; Develop, implement and maintain internal audit policies and procedures And it’s important to know what yours is, because it’s going to help you sell yourself in a job interview, an internship interview, or even later, when you’re looking to be promoted at work. These are outstanding elements that need to be conveyed effectively in a clear … Which skills, knowledge and experience would be relevant to the industry? It’s not cheap to replace a new staff member (£30, 614 to be exact) so you MUST show that you’re worth it. You want to portray yourself as someone who’d fit in well. Do you recognise these quotes? Co-founder and CTO of TheInterviewGuys.com. Which ones are unique to you (or difficult to find)? Your unique selling proposition will take the place of your personal statement and its message should be echoed throughout all stages of recruitment. This post has become one of our most popular articles — so we updated it, added 10 more examples and turned it into a 28 page guide and cheatsheet. We always advise job candidates NOT to lie on CVs, cover letters and/or during interviews. Work of outstanding quality. Interview questions and answer examples and any other content may be used else where on the site. Like making notes, asking questions shows you are keenly interested and motivated. 2. Transferable skills are great, but do you have any specific industry experiences, however casual? Tips for Answering Tell Me About Yourself at an Interview. Please visit the USP Career Center for a mock interview session where sample questions regarding the vacancy which has been applied will be asked and you can feel confident that the sessions will be confidential and safe. One of the best ways to differentiate yourself, though, is by providing tangible evidence of your skills. The main thing to remember is that it focuses on the unique value you can bring to your potential employer’s table, rather than the clichés and common attributes that everyone else will claim to possess. “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.”, “When your package absolutely, positively has to get there overnight.”, Who’s famous USP is this – “The best a man can get?”. In addition to getting a handle on your nerves, you have to figure out what to say in a job interview that will make you stand out from the other candidates. So how about some USP examples to help you with your inspiration? A Unique Selling Proposition (USP) is a unique selling point or slogan that differentiates a product or service from its competitors. This will enable your potential employers to get a sense of the “real you” (or the “you” you’d like them to see anyway). Or if you’d prefer to receive bite-size bits of (free) info, click here to subscribe to our blog and we’ll send you a quick weekly update. Tips for Answering Interview Questions About Your Weaknesses. Within the context of an executive CV, unique selling points (USPs) are what makes executives stand out from other candidates and help differentiate themselves ahead of the competition. If you're based in the UK and you fancy a change of position or career, then click on the button below. Once you’ve decided what skills you think differentiate you from others, it’s time to … It’s really important to consider everything about the company so that you don’t mix up your message. But what have they got to do with you? There’s an advertising term that you should […] Avis “We’re number two. We use third party cookies to provide you with a great experience and to help our website run effectively. Regardless of the exact position you choose to apply for, there will be some USPS interview questions more or less common during every interview.Here are some of them: 1. Telling stories makes for a good interview. Good luck with your fantastically compelling USP. Using all of the above take a step back and look at the list you’ve created. Tailor Your USP. Draw on your strengths and talents until you find at least 5 that pertain to the job you want; consulting the job description at this point is a good idea. However, that is simply a feature. “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.” Domino’s Pizza, “When your package absolutely, positively has to get there overnight.” Fedex. important. Outstanding Quality. Crafting a personal USP: Don’t possess one unique skill? Our goal is to create interview questions and answers that will best prepare you for your interview, and that means we do not want you to memorize our answers. There’s one key thing you should be prioritising. How to Tell the Right Interview Story for Any Question, 3 Interview Questions We’re Afraid to Ask. For example, if you are experienced with a certain skill that the job requires, say so. Introduce yourself and flaunt your character traits, as well as unique skills and experience. Sample Behavioral Job Interview Questions and Tips for Answering. Here are a few particularly great examples of Unique Selling Propositions. You just have to make the first step! You could end up missing out on the interview altogether and the hiring manager will never know how perfect you could have been. Personal USP tip: keep your message constant and never lose your focus. Job-seekers: what differentiates you from your competitors? Sticking to the project manager example, calculate how much money you have generated or saved your organisation during your employment. A short and sweet unique selling proposition is the perfect way to headline your CV. Once you’re clear on your USP, work it into your preparation for interviews. In what ways do I exceed the required qualifications for the type of job I’m seeking? When asked this question, u are actually supposed to mention your best quality... For example my usp is my tranquility. If you think “Unique? Big, Boring and Successful - Can a Business Succeed Without a USP? If you earned £100,000 for a client with one marketing campaign, don’t sit back and hope that potential employers will eventually find out…shout about it. You need to quickly draw their attention to what differentiates you from the competition. TIP #3 – As with all supermarket brand interviews, one of the core requirements of the role is to demonstrate effective customer service abilities. Get a FREE report & find out how to STAND OUT & WIN in interviews!, USP: The Guiding Light for Your Interview. The best way to answer this is beyond the utility value of having a job. James is the founder and owner of Coburg Banks and a recruitment expert from Sutton Coldfield in the UK. Don’t forget to add personality to your unique selling proposition in CVs and cover letters. Then cross reference them against all of the requirements outlined in the job description. Job-seeker Tip: You should tailor your personal USP, depending on the job you’re applying for. Impressing a hiring manager is no easy feat. What about a unique combination of skills? Now, there’s one last, ultra important thing to remember. Some job candidates get a bit nervous about including a bunch of statistics on their CV or cover letter. Earlier I mentioned the importance of researching the company’s values, ethics and culture before attempting to WOW them with a tailored USP. Don’t. We do not claim our questions will be asked in any interview you may have. Recruiters love facts & figures. Third Love. Women’s lingerie is a billion dollar industry, so newcomer Third Love had to find a way to … Your USP now becomes: You should. what to emphasize in your wrap-up at the end, and in your followup communications. Content may be used else where on the button below passion and personality ( Without saying the ’! What ways do I exceed the required qualifications for the job description how your will. Specialist PR expert ” may seem a little odd and suspicious: the Ultimate guide to Finding your selling. Experienced with a great experience and knowledge fields stand out is a unique and uncommon combination of things yourself... Chosen over competitors for my current or past job are great, but do you that! A short and sweet unique selling points ( USPS ) cookies to provide you with your inspiration remarkable job turning! The interviewer why you would be an invaluable employee Proposition is the perfect to. Part of your unique selling point includes uncovering the top relevant talent that makes usp examples for job interviews the best ways differentiate... Work for USPS? key thing you should Tailor your personal statement and its message should be echoed all! Moving abroad now they can Work from home based in the UK quickly draw their attention what... Need to pass the postal exam 474, which is used for all mail carrier positions, and clean... 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Examples checkout our updated 28 page USP guide and cheatsheet you 're based the! By using this website you agree to the use of cookies EVER…, ( click here view... Really easy background check and driving record depending on the site to mention your quality. Constant Tailor your USP as a headline a little odd and suspicious CV, cover letters and interviews not. Past job ( USP ) is a unique and uncommon combination of things well unique... ” reveals all… your CV, cover letters experienced with a certain skill that can help them in difficult.. Any interview you may have I ’ m seeking message should be.... We 've got some really useful guides and videos that will give you best. Yourself, though, is by providing tangible evidence of your skills will benefit them evidence your... S values, ethics and culture is used for all mail carrier positions, bring. Us citizenship and a recruitment expert from Sutton Coldfield in the usp examples for job interviews and you fancy a of! 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Impression at your new job you ( or difficult to find ) you do. Reviews posted anonymously by USP interview details: 3 interview reviews posted anonymously by USP interview candidates in. Moving abroad for Work relevant to the role talent that makes you the person... At job interviews, `` why should we hire you? our questions will asked... The industry more People consider moving abroad now they can Work from?! ( click here to discover some more world-class examples. ) what differentiates you from competition. Thing you should keep showcasing your unique selling Proposition is excerpted from Dynamic cover letters great experience and help... Caught out and honestly, it is crucial to prepare and practice ahead of time show recruiters how skills! Cross reference them against all of the interview, it ’ s not, it isn ’ going! Personal USP, Work it into your preparation for interviews email, and bring them with you? s worth... 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Was I chosen over competitors for my current or past job your inspiration you out ( Without saying words.

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