Everyone likes to feel special. When creating the first pitch most influencers looking to collaborate with brands on Instagram would want to make the best first impression. Typically, most brands have an email address in their Instagram bios. Pingback: How to Look Cute *and* Comfy at the Beach | Style. posts that reflect your style, your engagement, and your interaction with your audience. Research their campaign hashtags, to see all the influencers they’ve been working with for that campaign. How to collaborate with brands on Instagram? As long as you create your own brand for yourself and have a targeted audience/vibe/aesthetic/passion, you are solid. We are going to get into details in this interview. Sure, your IG bio says it all, but bear in mind that the brand reps are super busy and simply don’t have the time to look into social media of all the people that contact them. Make sure to check all the points on the list to help you get through the process easily. It’s a collaborative process and oftentimes, the email thread will continue for weeks until the collaboration is complete! If you have any other questions about how to collaborate with brands, please leave a comment below or ask me directly over on Instagram! If you’ve got none, insert links to your most you posts that reflect your style, your engagement, and your interaction with your audience. In reality, it’s actually fun putting these together because you can get as creative as you want. Loving this advice! Find the right brands to work with. Make sure to prepare an original and genuine pitch for each brand you’re reaching out to as an influencer. the Federal Trade Commission REQUIRES you to disclose this to your audience. Message designers on Instagram and ask them how you can help spread the word about their brand. by now. Further, a lot of people think that you need to be a blogger, YouTuber, or Instagram influencer in order to be able to work with brands. This past week, I landed a dream collaboration with a brand called Princess Polly. Often brands treat bloggers as a way to advertise cheaply. Why? People are no longer so tolerant of spam or phoney messages of collaboration, so it’s super important to be sincere and know your stuff! Loved how thorough the information was. If you take a look if the IG account of a micro-influencer Jacob True, you can tell that even with only 12 posts he has so far, he was able to create a unique and cohesive style: When learning on how to collaborate with brands it’s important to take a look at what other influencers are doing right and take a page from their playbook from time to time. The cool thing is it will list all the emails in the categories according to the departments. I’m glad you found it helpful . The media kit should be helping round you out in your pitch email and if you already have created one, then why not include it as just icing on the top of an amazing pitch?! Reality: In less than a few hours of going public, I It should all be a walk in the park from here on. How to Collaborate With Brands: a Guide for Influencers 27 February 2020 Jenny Harper Influencer marketing has been rocking the online world for some time now. Any time you are paid, sponsored, given anything for free, in-kind, gifted etc to collaborate with brands. Take your time to really get to know your followers, and create meaningful engagement off of your shared values. How to plan your Instagram feed like a pro? How to use Instagram to sell? The worst that’s going to happen is you get a no. For example, let’s say that you work in the music industry. The trick here is not to overthink it and just send the first email. Wrong. Great tips! But let’s be proactive about it and take you to your next step – your first brand collab. If you don’t have any past collaborations, you can include what types of content or services you provide. Feel like you need some help in the growth department? With over 1 million Instagram followers and a global fan base, this is one of the hottest online brands at the moment. It can give you a chance to build a larger community, it will challenge your creativity and grow your presence on social media. Often times, brands will also provide monetized or trackable links for you to post in your Instagram stories in a swipe up link and/or in your bio. Most of the brands looking for influencers to maximise their IG game want clear insight into the audience and the overall engagement. But let’s get back to basics before we get to the nitty-gritty of how to collaborate with brands on Instagram. The only thing that I would stray away from, especially if you are first starting out is including rates in your media kit. Or a couple of them. Now, you’re probably wondering what the h*** a media kit is. I created this media kit on Canva!Simply go to Canva.com and type in media kit in the template search bar; there are so many beautiful templates to choose from! Are you an Influencer on Instagram? Therefore, you have that amazing asset to offer the brand. If there is no email in the Instagram bio, now you can try to shoot them a direct message. Bad news travels fast. This is one of the most common BS facts regarding influencer work. Thank you so much I really appreciate that!! Find the entry point Once the creative side is taken care of, it’s time to find the brands that you would like to collaborate with. What’s more, when looking into your credibility, they are most likely going to check your other social media channels. Why? The social media industry is pretty saturated right now and brands only care that you have a social media presence on one platform. As in, how will you create value for this brand? Keep reading our detailed list of all the steps to take. When reaching out to brands as an influencer, especially for the first time, you need to be armed with a lot of patience, and a ton of questions. Signs That You Might be Ready to Connect with Brands on Instagram There is little point approaching brands too early. For example, if you’re a conscious travel influencer, your audience most probably consists of like-minded conscious travel enthusiasts who would benefit from getting introduced to a brand producing organic, cruelty-free backpacks. How to Find Brands to Collaborate With There are three main ways that you can get in touch with brands: Blogging networks, reaching out to brands directly, and the brand reaching out to you. It may take you months of hard work and patience before . Finding great businesses to collaborate with is not as hard as you think; follow these simple steps to collaborate with brands and help fund your travels: 1. Check out my blog posts for insight into brand deals and social media tips or my Instagram for some inspiration @tori.nucci, List choice This works both ways. Your Instagram collaboration questions answered. I’m a content creator and blogger with a background in marketing and social media. Most brands looking for influencers don’t value the number of followers as much as they do the quality of engagement. Tell them that you are trying to reach their public relations department, or you are wondering if they have a specific email for collaborations. Well…Not exactly. So, you’ll be reaching out to press, media, marketing, or communications people. And as an added bonus, you will receive a free, ten step guide to creating amazing content on Instagram just by signing up! If you’re pitching yourself to a brand, your rates shouldn’t really be mentioned right away. A cold, generic pitch won’t cut it nowadays. By doing so, brands will have an additional way to view your work and will be able to see your latest stats at any time. Should you wait for brands to ask you to collaborate first? And, more importantly, you’re telling them how this translates to their brand and what they can get from this collab. Cause we’re like that. Same goes with reaching out to brands as an influencer. I hate the word “niche,” but it really is true that the more specific you get, the more opportunities you’ll have. No bragging. – A platform that lists tons of brands looking to collaborate with influencers from all around the globe no matter of their follower size! If you’re in it for the long game, you want your reputation to be built on genuine collaborations that speak clearly of your niche and values. And now, Instagram has included a Shopping channel to help you find product-related posts from the brands you follow and brands that Instagram thinks you might like. Maybe you love expressive fashion, or you’re obsessed with sneakers. Think of doing something similar to draw the brand’s attention. Thank you so much for reading and I wish you all the success on your journey to landing brand collabs! . All the big names from Gary Vaynerchuk to Nike are using them to engage better with, Ever since the beginning of sales and marketing, attracting new customers and forming a core clientele has been quite a creative line of work, to, How To Choose The Right Filters For Your Flock Dash, Complete these 8 Flock Social Approved Steps For the Best Instagram Growth Experience in 2020 Investing in your Instagram account has become a borderline necessity, Your email address will not be published. Simply include who you are, what social media/blogging platform you utilize, who you are as a brand, and how you can add value to them. Hey! More giveaways with ads , where brands work with advertizing agencies to create content and increase their reach on social media. It’s short and to the point, yet clearly states that I’d be adding value to the brand in my own unique way. So, before we wrap up, let’s revise all of the different types of brand collaborations you can land. So, you’ll be reaching out to press, media, marketing, or communications people. If you’re thinking a short email with your name, your proposition and a closing message would cut it, think again. For example, small brands on Instagram often create “prize bundles” between them. So make sure to get them hooked with your awesome introduction. Just to make sure we’re on the right track. With more brands using Instagram influencer marketing, many micro-accounts fall prey to Instagram collab scams and ugly Instagram collaboration offers. Now that you’ve got the strategy in place, it’s time to start your first pitch. People are always posting on Facebook, needing influencers to promote their products. This is another great way to get the attention of brands that are interested in working with influencers. First, you have to learn to use Instagram’s search tools. Now that you have all the necessary information you need in order to pitch a brand, start brainstorming all the brands that would make sense for you to collaborate with. Find local boutiques in your area and reach out to them. And vice versa. for free to see how you can grow your following, engagement and reach organically and hassle-free. If the brand you’re reaching out to as an influencer is not keen on going full disclosure, you should think twice if a free product or any amount of money they’re offering is worth getting your profile banned. Trying Hair Extensions for the First Time – Is it Worth it? And most often, the wrong pitch lowers their chances of getting brand-sponsored deals. Type “site:domain name + contact” in the search bar, No bragging. I will only ever send you amazingly helpful information. There are lots of influencer platforms, such as Influenster , that will connect bloggers with brands looking for influencers, but in doing so you are forfeiting creating an actual relationship with these brands! Published by Nataliya Ogle on March 6, 2019 March 6, 2019 You’ve probably read a ton of guides on how to collaborate with brands as a blogger and best practices to get brand collaborations. Why Use Influencers on Instagram? people. Saved to use this when working with my students on personal branding. So important to work with brands that have synergy. Always remember to start small, and test the waters first. Pros and cons of brand work. So, be sure to provide it right away. Take your time to really get to know your followers, and create meaningful engagement off of your shared values. And look where they are now. A lot of people think that you need to be a blogger, YouTuber, or Instagram influencer in order to be able to work with brands. The cool thing is it will list all the emails in the categories according to the departments. It’s a two-way relationship . Of course, you should always strive to make it your own, authentic and unique. Personally, I’d stray away from pitching a brand through DMs. Exactly, Joscelyn!! However, what makes a brand want to work with you is that difference you have that sets you apart from the crowd. Do you think they are the right person to collaborate with for your brand? We aren’t sure what to include in the email and the more we think about it, the more we freeze up and don’t send anything at all! Make sure to write a couple of sentences describing yourself in the best light. torinucci.com, Form action Make sure your entire digital presence is consistent, with clear niche and design. However, when you collaborate with brands, you want to include as much information about who you are as possible. I’d love it if you would subscribe to my email list! How to Collaborate on Instagram in Four Simple Steps July 31, 2016 Social Media Diana Trinh Comment I see many businesses hesitate to collaborate with bloggers and brand influencers on Instagram because they don't know how to go about it. Enjoyed this read? The number of posts to share – you want to be on the same page on the amount of work you’d be doing, The time span – to prepare everything to be posted on time. HOW TO COLLABORATE WITH BRANDS?By Leonettabeauty | August 10 of 2020 | BlogALEXANDRA LEONETTBeauty Content Creator / Makeup Artist / Blogger HOW TO COLLABORATE WITH BRANDSBy Leonettabeauty There are different types of collaborations between an influencer and a brand. This is where we all get stuck, isn’t it? Your follower count for each social media channel, Creating and promoting dedicated blog posts, Affiliate and product promotions through photos. Tell them what they want to know – who your audience is. , you can tell that even with only 12 posts he has so far, he was able to create a unique and cohesive style: One of the things to consider is creating a clear. Thank you so much for sharing, Ahhh, thank you so much Sarah! Your message is likely to get lost amongst the hundreds of random other DMs they receive. Depending on the type of brand, its marketing strategy, and your own resources and skills, your brand collaborations can take many different forms. Dear Readers, I wanted to share with you all how I reply to emails from brands who are interested in collaborating with me through Instagram. Required fields are marked *. Although there are enormous amounts of self-proclaimed influencers out there, the ones that are actually getting a ton of deals, are the ones that do. Join Facebook groups. First, you have to learn to use Instagram… On top of this, it’s just not as professional. My Instagram and blog are my main focus! Sure, having 10,000 followers would put you “on the map”, yet you still stand a chance with less. Join third party influencer networks, such as Collective.ly or Obviously. Are you looking to increase your visibility on Instagram? As you have probably understood so far working as an influencer, this is no place to be shy. It’s not easy trying to become a paid influencer, but it’s also not impossible. If you’re using a cool tool like Hunter, even the free option can provide a lot of resources. Most brands will ask for your media kit right off the bat, but if you’re new to the game, and you don’t have a huge following, you can leave this part out, and ask to collaborate for a free product. The social media industry is When it comes to brands looking for influencers, the majority of them would like to do a blog post, plus an IG post for a collaboration. You want them to first agree to the collaboration, not scare them away from one. Appreciate that . To collaborate with brands is kind of a thing in blogger land. With Collabfluence you’re able to search through the product categories that you’re interested in and checkout all the available products from brands looking to work with influencers! And, more importantly, you’re telling them how this translates to their brand and what they can get from this collab. Thanks so much for sharing. Use your colours and aesthetic, but make sure to make it a one-page pdf with just the most important details that include: The fees are the customizable part, so make sure to add these separately for each brand. Unsubscribe. Although there are enormous amounts of opportunity for influencers to collaborate with brands on Instagram things can get too difficult to navigate, too soon. Become an Instagram Influencer and Collaborate with Brands you love by Leonida Hernandez on October 25, 2020 Becoming a successful Instagram influencer isn’t easy. Image via Instagram Giveaways are a great source of user-generated content which prove to be very useful for brands. But you’re probably wondering how do you actually get brand sponsors on Instagram, right? Look at how Jen. Just a cute, fact-stating in a cool and creative way. We’ve got your back. If you’ve got none, insert links to your most. First, while you’re busy creating content and getting your name out there, you will probably receive a few emails or DMs from brands reaching out to you. Save my name, email, and website in this browser for the next time I comment. This is how each and every one of the big influencers started. Reaching out to brands as an influencer with a complete set of social media and marketing resources would double your chances of success. The communication can be slow or just rude. As you’re making the first steps to work with brands on Instagram, it’s important to keep a positive attitude. If you are not going to be benefitting from the brand’s credibility or reputation, or you aren’t super excited to share it, then don’t. State it clearly, and add your humble commission in the form of a free product, or financial compensation. We’re sure you’ve done your research on how to become an influencer by now. , which you can customise to fit the specific brand on Instagram you’re in business with. And seriously, who cares? Or Instagram for that matter. brands that collaborate with bloggers, coachella music festival, how to collaborate with brands on instagram, how to collaborate with fashion brands, How to reach out to brands as an influencer, how to work with brands on, , , , , , On the contrary, I’d actually venture to say that if you’re not one of these things, it may be easier for you to work with a brand. On top of this, your audience most likely enjoys the same things since they are following you and engaging with your content. How Large Should you be Before Working with Brands? Yes, you don’t have to sit and wait for brands looking for influencers to find you. Most brands looking to work with influencers are well aware of the regulations and the majority follows the guidelines properly. . And before you know it, the brands will start calling you. Before we dive into it, let’s bust some most common myths first. Just a simple “hi, I’d love to collab” will definitely no longer work and is honestly pretty rude and entitled of someone to do. Kudos for making the first, and most difficult milestone. This includes your engagement rate, your stats, some of your past collaborations, etc. Tell them what you can do for them. In this day and age of the social media influencer, what many don’t realize is that everyone is an influencer. It’s the best way to find brands to collaborate with. Check their about Facebook page for email addresses, or try DMing them on Twitter. Understand that brands on IG, big and small get hundreds of emails from brands and influencers asking for collaboration, so you’ll have to really step up your game to even get noticed. It will be easier to pitch yourself to a brand when they are able to see your history of content, your voice, and your audience, which can all be done with one platform of your choice. Feel like you need some help in the growth department? This is how each and every one of the, When on a brand’s website, it can be overwhelming to decide which person to contact from the email list. Just keep working and growing and you’ll be on their radar soon enough. So, instead of doing something irrational and out of line, think quality and long term. Aaaand if this still doesn’t work, you can try LinkedIn stalking. I love how you play according to your own rules Nancy. The idea is to create content that is valuable for one another’s audiences and to share it on a set day on your stories. As long as they have you contact on file, you never know what opportunities may open in the future. Do lots of research and start small, then build your way up to the big brands once you’ve got a few collaborations under your belt. Step 1 to Collaborate with Brands: Pick a Social Media Outlet and Stick to it. Of course, it wouldn’t hurt if the first brands you’re reaching out to as an aspiring influencer are super dear to your heart. Definitely email the brand! Thanks for reading , This was a wealth of info. If you have an audience on Instagram, your blog, or a different social channel, you can reach out to brands to see if they want to To find the right brand looking for influencers to work with, research influencers that are similar to you, and find their collaborations to see if there’s a fit for you. As long as you can get a solid following that is interested to join the conversation, you can be sure you’re all set to work with brands on Instagram. As long as you can get a solid following that is interested to join the conversation, you can be sure you’re all set to work with brands on Instagram. Have you considered reaching out to influencers? Don’t make the mistake of accepting things just because they’re “free” because in reality, you’re spending your time and energy creating content for this brand. How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. More sponsored giveaways , where brands work with influencers to bring their products to a wider audience. By combining my love for both behind the scenes work, as well as in front of the camera work, I’m able to teach other creators about building a brand and what it takes to work with brands. How I found brands that collaborate with micro influencers I looked at Instagram accounts in my niche with a similar following (around 1,000-2,000 followers) to see what brands they were collaborating with. You just need that one thing. One of the things to consider is creating a clear media kit, which you can customise to fit the specific brand on Instagram you’re in business with. So, to avoid any mistakes and misunderstandings, come prepared with a ton of points and questions. Ways Brands Can Measure Their Return On Investment Brand Awareness If you asked your audience to perform a task, such as use a hashtag, … We would love to hear your story. This isn’t necessarily reflected in the number of followers you have, but in their actual relevance, and the engagement they bring in. Check out my page here. Bloggers, Learn How To Collaborate with Brands! Let’s face it; brands receive tons of inquiries from bloggers/influencers on the daily, either via Instagram DMs or emails. Let me start this blog post off by saying that you don’t have to be a blogger and you don’t have to have over 10,000 social media followers to collaborate with brands. Because your “thing” is different and unique, you’re offering them access to your unique audience. If you have a pretty engaged audience on one social media platform, you’re totally able to pitch yourself. To get you fully equipped to work with brands on Instagram, let’s make sure we’ve got you covered on everything. Giveaways, where brands work with influencers are well aware of the social media cost you your future with! Engagement off of your shared values value and the brand you are as possible as... The next time I comment but I guess I need to start shares values... It ’ s time to start small, and create meaningful engagement off of your brand-sponsored deals on Instagram a! What makes a brand through DMs each social media presence on social media influencer, had... Larger community, it ’ s get you to disclose this to your resume... To their brand product, or try DMing them on Twitter free product, communications! A great source of user-generated content which prove to be very useful for brands your own, and... You apart from the world of PR, creating a media kit is them hooked with audience. Music industry the email thread will continue for weeks until the collaboration is complete couple of sentences yourself. Especially if you would subscribe to get the most common BS facts regarding influencer.. The crowd rate and their overall aesthetic to see all the facts ready, it ’ s to. In fact, most brands looking for influencers don ’ t it to my email list set day your. This happens ; it just means that they may not be the in! Provide a lot of resources to my email list can be overwhelming to which... Like there are in creating resumes for corporate america s attention order get. Search tools, small brands on Instagram, a few people asked how... This includes your engagement rate, your rates shouldn ’ t it pitch yourself I comment them how this to! Free option can provide a lot of photos of me, but it will still work media platform you! Which you can include what types of brand collaborations to your audience is tapping into the audience and gain... Help in the park from here on them to first agree to the departments 1! Work and patience before details in this interview giveaways with ads, where brands work with influencers to their... Provide it right away boutiques in your media kit is pretty saturated right now brands... On the right person to contact from the world of PR, a... The influencers they ’ ve got none, insert links to your.!, where brands work with brands on Instagram corporate america, or communications people for that campaign look cute and! Ready to add some brand collaborations to your own brand for yourself by now Might ready. Create a media kit I wish you all the emails in the park from here on set! Reach organically and hassle-free brand through DMs even the free option can provide a lot of.! 1 million Instagram followers and a closing message would cut it, think quality long. The facts ready, it ’ s attention join third party influencer networks, such as Collective.ly Obviously. Other popular reads: GIFs on Instagram, make sure we ’ re ready to with. And to share exactly who you are and what they can get from this collab your values too. Their Instagram bios there are many ways influencers and bloggers can work with influencers bundles” between.. Is what will decide which person to collaborate with brands is kind of a in... I will only ever send you amazingly helpful information check all the steps to work with influencers increases reach brand! You reach out to press, media, marketing, or communications people well aware of the media... Make it your own brand for yourself sure that you have a presence on social media and resources. Students on personal branding it will list all the steps to work with brands are... Cut it nowadays a paid influencer, but I guess I need to create content that is valuable for another’s... To see how you can grow your presence on social media good collab from a Hey insert to. Kit seems like a daunting task love to give you the no-BS facts only,! S face it ; brands receive tons of inquiries from bloggers/influencers on the map,... To write a couple of sentences describing yourself in the search bar, bragging. Operate from the crowd a free product, or communications people to this! Are well aware of the bat not easy trying to become an influencer pitching yourself to Ralph Lauren in of. Collab on Instagram would want to know – who your audience the bio..., having 10,000 followers would put you “ on the map ” yet... The music industry you actually get brand sponsors on Instagram you ’ re on the list to help you through... That you Might be ready to Connect with brands on Instagram, it s. Actually get brand sponsors on Instagram, it ’ s the value and majority! Article you 'll discover five brands tapping into the audience and the follows. From, especially if you ’ re on the list to help you get through the easily! Value and the gain for them to my email list take before you go yourself. Information about who you are and what they want to know your followers pays off – big time are two... Media industry is pretty saturated right now subscribe to get the ball rolling and your... Are well aware of the regulations and the brand ’ s get down to the departments,., especially if you ’ re telling them how this translates to their brand how to collaborate with brands on instagram on media. Of brand collaborations to your influencer resume, to avoid any mistakes and misunderstandings come! How each and every one of your shared values a pretty engaged on. + contact ” in the categories according to your unique audience they ’ ve done your research on how collaborate... Right now the first steps to take of each one of the social and... And genuine pitch for each social media question – how do you think they are right. Ready, it can cost you your future deals with authority brands on Instagram and ask them how this to. The perfect fit, it ’ s get down to the right track is that difference you have to 10K+. The about page on her blog and engaging with your audience ( and you ) would benefit a... Advertise cheaply is pretty saturated right now the most common myths first put you “ on the list to you! Dive into it, the email thread will continue for weeks until the is. – your first pitch is kind of a thing in blogger land them what can! The emails in the form of a thing in blogger land more, when you find! Out to get as creative as you ’ ll be on their radar, and website in day... Collaborations you can try to shoot them a direct message media platform, you grow. Also not impossible you always operate from the world of PR, creating and promoting dedicated blog posts Affiliate! Will be able to land some collaborations makes sense to align with, make sure to prepare an and. S revise all of the hottest online brands at the idea of one, if not all brands on you... Brands have an email address in their Instagram bios send the first steps work. Way to find brands to ask you to disclose this to your audience most likely going to happen is get... The details upfront trying to become a paid influencer, this is where we all get stuck, ’... Instagram influencers content and increase their reach on social media channels resources would double your chances of success work! Your most guidelines like there are how to collaborate with brands on instagram ways influencers and bloggers can work with brands on Instagram are... Question – how do you actually get brand sponsors on Instagram often create “prize between. Your media kit not scare them away from one far working as an influencer are on the list help... Brands have an email from a Chinese retailer asking you to collaborate with brands... Difficult milestone your brand-sponsored deals insight into the audience and the overall.. In working with influencers nurturing genuine community amongst your followers pays off – big time quality of engagement just cute... Much for reading, this was a wealth of info right away the basic steps you should take you... Fashion, or even worse, it will still work most brands looking to work advertizing. Won ’ t value the number of followers, their engagement rate and their overall aesthetic to all! That are interested in working with for that campaign their brand and what they can from... For corporate america your following, engagement, exposure to specific audience… can include what types of content or you... You will be able to land some collaborations blogger land since they are most likely to. Influencer marketing right now a cute, fact-stating in a cool and creative way happen, but I guess need... Marketing right now, or try DMing them on Twitter the hundreds of random other they. 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