Chocolate Cheesecake, Apple’s Flat Panel TV and Steve Jobs

I’ve parked my buns at Barnes and Noble, with a steaming venti Americano, a double chocolate cheesecake and a few magazines including the newest issue of Wired UK (The Smart List 2012) and Popular Science (The Future of FUN – How Science is Reinventing Play). I’ve picked out a few new books to browse: Robert Harris’s The Fear Index, Sebastian Seung’s Connectome: How the Brain’s Wiring Makes Us Who We Are and Preston and Child’s Gideon’s Corpse.

Normally I have shied away from allowing my personal tastes to leak into this blog. I came to Barnes and Noble today to review the development schedule for our current iPhone app but I have been wrestling with some personal questions I feel like sharing, even if it’s to the small audience who reads this blog.

The Future of Apple without Steve Jobs

I’ve just finished reading Inside Apple: How America’s Most Admired–and Secretive–Company Really Works by Adam Lashinsky. A few months ago I devoured Steve Jobs by Walter Isaacson. I really loved Walter’s book and didn’t want it to end. Having known Steve and written about him on this blog the book resonated with the Steve I knew (Lessons I Learned From Steve Jobs). Walter’s book gave me more insights about who Steve really was, since my impressions came from when he was just starting out and while I followed Apple’s products (which I used in my business since the day the Lisa came out.) Walter “opened the Kimono” as they say and showed how much more complex a character he was then the persona presented in the press.

The first hundred pages of Adam Lashinsky’s Inside Apple seemed to rehash a lot of what I had learned but was still very interesting because it showed how other people saw Steve. And in taking that approach Adam caught a side of Jobs that Walter didn’t focus on. The real meat of Inside Apple starts in Chapter 8 – Apple After Steve and that is what really grabbed me and made me wonder if there was way more to Apple and Jobs than Walter had revealed. In this chapter I really began to understand that as great as Apple is, the companies product development is “single-threaded”. This is a term from the CPU chips in today’s computers – they are capable of running multiple processes or routines in parallel, and each can run independently without interfering with another. Apple on the other hand runs like a single process when it comes to product development. When Steve started on a new product he would pull talent from other divisions and those divisions woud feel the pain. For the iPad (which became the iPhone before it was released as a tablet) he pulled people off the Mac OS and as well all know the OS was delayed.  Steve’s focus might have had the intensity of a thousand lasers but he could only focus on one product at a time. And this, Adam Lashinsky says, will have to change if Apple want’s to survive in the long run.

I don’t want to ruin the Inside Apple book for you so I am not going to give much away about it other than to recommend it highly. But I do want to explore some of the thoughts I’ve had since I finished the part about “Apple after Steve”. One thing that became really clear to me after reading it was that Steve’s dictatorial rule over Apple created people who were highly motivated but a great amount of that motivation came from fear. Fear of failing Apple, fear failing your coworkers and most of all fear of failing Steve. I am not saying Apple is a good or bad place to work just that its not for a lot of people. It’s even more of a puzzle to me how Apple has been able to retain so much great talent. But what helped me understand that is what Adam made so clear; the people that are retained at Apple are not really entrepreneurs. They are more great generals, captains and lieutenants in an army.  Its not an incubation environment like say General Electric where dozens of managers went on to great riches with their own businesses. Apple’s talent seems like a religion in that to leave Apple is like leaving your church.

Steve’s Remarkable Talent for Home Runs and Who Will Keep It Up

Besides all the great things that are said about Jobs many of them can be found in other leaders. But the ones that are truly his alone are his ability to visualize the kind of products people would fall in love with. Now in my life I have seen lots of inventions grow up to be incredibly successful: autos, televisions, computers, etc. And looking back in history the inventions like electricity, the telephone, and even radio seemed huge but in a certain class of invention that everyone who heard about it instantly knew it would be a huge success. Talking over wires? Very few people thought that would fail. Watching movies in your home that are transmitted over the airwaves? That is a no brainier anyone would want. But when I think of the products Steve created they are all in a class that require a great deal of explanation before you can grasp their value. And really until you use his products you won’t fully grasp what makes them so special. I’m thinking of the iPhone. The task of explaining to a alien why it turned the existing smartphone market upside down would take a lot more effort then explaining why the television was such a success.

So with Steve running Apple he brought not just incredible vision but the guts to take the risk to build the vision. And not just a crude version of it but one that is elegant and tested over and over until its perfect. Like Adam I really wonder now that Jobs is gone how will Apple fair at this magical process? With no one like Steve to say “its crap start over” what will happen to new products being developed? But we know from Walter’s book that Steve claimed he had “cracked the code” for how to make an Applesque flat panel television. And if he was willing to spill that fact to Walter its probably not unlikely that the company had gone far down the development path. So what about the Apple TV?

Will the Apple iTV Be As Huge a Success As the iPhone?

A useful thought experiment is to consider the rumored Apple iTV and what we would expect to come out of Apple if Steve was still around to guide its development. This product is supposed to break Apple into the flat panel television market and at the same time like other Apple products, to turn the market on its head. And we all know what a terrible job manufacturers like Sony, Samsung and others are doing with Flat Panels. Sure they have got the prices a lot lower and they are getting skinner everyday. They suck fewer watts. But the UI for a flat panel television still sucks big gas. Pick up any modern TV remote and you’ll know exactly what I mean. And it’s not just the remote its the entire television. Have you taken a recent look at the back of one the big LCD panels? They are a ugly mess of black plastic and randomly laid out connectors with labels that are unreadable without a magnifying glass. The cooling vents dominate the back along with the mounting screws for the wall bracket that none of the come with.

And its not like no one else is trying to build the Flat Panel television of the future. Have you tried Google TV?  I have two of them in different rooms and one of my coworkers has one in her home. Can we learn anything from Google TV? As much as I want Google TV to be a success I am sorry to report that the one thing we can learn is how NOT to build the television of the future. Google is certainly making a valiant effort but the product is really a mess. I just got the 5th update to my Logitech Revue (mistake number 1 Google is not using the Motorola engineers to do the hardware) and it did not go well. Anyway I digress.

Apple’s iTV will come in a remarkable custom box with with small wheels on the bottom of the flat panel so it rolls out with a gentle tug.

You should already be able to already visualize how the Jobsian Apple iTV will look. It will be a dark slab of gorilla glass with no sharp edges, wrapped in a white sculptured case that looks like it came from the future. Instead of needing a razor knife to cut into huge amounts of brown cardboard and two people to haul it out of the box and Styrofoam wrapper, Apple’s iTV will come in a remarkable custom box with with small wheels on the bottom of the flat panel so it rolls out with a gentle tug. Roll it out and remove its black cape and you’ll gasp at a visually stunning tactile work of art. It will have an amazing wall bracket like nothing ever seen that doubles as a stand so you can set it up and watch immediately.

Siri TV and Your Personal Concierge

There will be just one power button on the iTV and everything else will be controlled by talking with your own personal TV concierge at Apple. When you first turn it on Siri will begin the conversation with you, gently guiding you along though the initial set up. She’ll first help you to get iCloud working so Apple’s servers can get involved with the install. Then a support person from Apple will join in the chat to make sure your set up goes smoothly (what you didn’t’ expect that? Your paying twice the price of a television from Japan so you better have a personal concierge.)

Now if you think this is my double chocolate cheese cake and Americano talking your vision glasses need to be cleaned. There is nothing I have described that could not have been built when Steve was alive and in his prime. I have no doubt that at least 10 versions of this product are sitting on a table in front of Johnny Ive while he walks around them over and over, looking at the TV while its OFF from every angle.

Lessons I learned from Steve Jobs

Greenbrae Boardwalk 1976

As we strolled down the Greenbrae Boardwalk on a beautiful day in April 1976 Steve Jobs could care less about Snowy Egret’s gliding inches above the salt marsh. His focus was relentlessly on the unreleased Apple II.

In Steve’s words the Apple II was going to make the Apple One which I had bought from his garage “look like shit”.

I found his comment confounding since I’d spent the last 3 months building a weather station with the Apple One and it was supposed to be the reason we were meeting.

But I will never forget something Steve said that would go on to become a basic principle of all his future work. When he and Woz unveiled the Apple One in 1975 at the Homebrew Computer Club at Stanford its most amazing feature was the “high resolution” two color graphics. This was 280 x 192 pixel display mode that you had to load from the cassette storage interface. While it only offered four colors–green, violet, black and white–this was far ahead of anything you could buy on the market. Now 280 x 192 is pathetically low res in light of today’s HD displays but for guys like myself in the mid seventies it was totally astounding. It meant I could draw charts of the height of tide, wind speed and solar energy over time for the weather station.  That, and the fact I was writing a book about Graphics on the Apple, was what had dragged Steve to drive his VW Bus to meet with me.

But he was not interested in hearing about the weather station and its PIA interface to the Apple’s 6502 processor. Spittle formed at the corners of his mouth as he looked at me with a laser focus.

“We have come up with a way to get 16 color graphics on the Apple II with only 2 chips; no one has managed to do anything like that before.”

I asked why that the number of chips was so important and Steve looked at me like I was a classic “bozo” which was his word for anyone who was not a genius. “Minimizing chips is the cornerstone to the success of the Apple computer. Look at all the other S-100 machines out there are you will see they are stuffed to the gills with parts. But lots of chips means lots of heat, many more points of failure and worse of all high cost.”

Lesson 1. Minimization coupled with elegant design is the key to the success of any product.

This idea of minimalism coupled with outstanding performance and beauty would come to characterize everything he worked on in the future. Steve knew in his gut that the color aspects of the Apple II would delight his customers. Climbing with him on the roof of my houseboat to show the wind speed propeller made of 3 cook’s tablespoons I would have never thought that one day this man would change the world and touch millions of people like no one had in the history of technology.

Steve Jobs was 9 years younger than me and he seemed like a 21 year old kid too full of himself. Yet the hardware that he had created along with Steve Wozniak had so captured my imagination I could not help but feeling awed by his vision. Steve was impressed with what I had done with the Apple One and he was aware of the fact I was a rising star of the computer book publishing world.

“Mitch come down to our Apple headquarters and I’ll give you an Apple II because THAT is the the computer you need to write your graphics book on about.”

Original Apple Office 1976

A month later I drove down to Cupertino to meet with Steve at Apple’s new head-quarters at 20863 Stevens Creek Blvd, Cupertino Way. He introduced me to Steve Wozniak. I loved Woz, he was a sweet energetic engineer, who at the time seemed to be the alter ego of Jobs. I brought my Apple One with me and he offered to solder the wires to make the second PIA work.  I could see Jobs was driving the design goals but Woz was an engineer who, like my friend Larry Brown, could make silicon chips do magical things. Today people don’t know the difference between PNP and a PIMP, but back in the seventies every one was focused on electronics and digital chips were drastically altering the design of everyday things.

Steve offered me a job running the Apple documentation department. He said today’s computer manuals were crap and if I took the offer I could participate in changing the world. And I would become a millionaire from the founding stock options I would get. I told Steve I was thrilled with that idea and asked if I could start a little later than the other people since the drive from Greenbrae to Cupertino was about an hour on a good day. Steve looked at me with a smirk and said “Mitch look around the office and tell me what you see under the desks”. I saw some kind of dark lump and so I asked him what it was. “That is a sleeping bag. No one goes home at Apple, we work 24/7, because that is the only way the world will get changed. If you work here you have to live nearby.”

That was a huge issue for me. I loved the nature of Marin, Mt. Tam where I hiked every weekend, I had a girlfriend in Fairfax and I just didn’t like the Cupertino asphalt jungle. I know today you read that Steve always said follow your dreams and don’t let the noise of other people confuse your vision, but this was already etched in my mind by the Zen philosophy I had studied, as well as the gurus I followed.  I had paid my dues writing manuals and wanted to be an author, not a manual writer. Plus money wasn’t everything to me, I needed to enjoy what I did and feel I was creating something great. I had already started a company with Larry that sold biofeedback kits, and from that I’d caught the bug of working for myself. Plus I thought one day I might be a millionaire on my own.

Of course had I taken Steve up on his offer I might have been a multimillionaire but whose counting?

So I thanked Steve for such a great offer but turned down the job. He was not happy with me. I already knew that you don’t piss Steve off so I asked if I could write some articles about the Apple as well as my Computer Graphics Primer and he tasked me with doing an article comparing the Apple II to the Commodore 64. I remember him saying he wanted me to slice the Commodore into tiny pieces with a razor knife until it was bleeding. That seemed like a pretty intense and scary analogy.

I never finished that article.

Stay tuned for more Lessons I learned from Steve.

In Memory of Steve Jobs

The following article was posted by Nigel Hall, President, Appweavers, Inc. on October 6, 2011, not long after Steve Jobs passed away. Nigel is the developer of Peterson Birds of North AmericaNigel worked with me in the early half of 2010 and went on to develop the Peterson app for the iPhone. He blogged what I believe is a beautiful tribute to Steve Jobs. It shows how much further Steve’s genius reached than simply the world of digital electronics. See if you agree.

In Memory of Steve Jobs by Nigel Hall

I suspect everyone who has used an Apple product over the past few years will be touched by the death of Steve Jobs, but for those of us who’ve had the pleasure of working with Apple devices day-in-day-out, it’s especially affecting. The outpuring of condolences and memories on Twitter and blogs across the Internet and across the world is something you don’t see everyday. Steve Jobs found a way to touch many people’s lives, but I want to focus on the way he has specifically touched birders.

A few years ago I had the privelege of working alongside Mitch Waite, developer of the iBird apps. Mitch and Steve Jobs’ lives have curiously intersected in different ways over the years, but if it wasn’t for Steve, there would be no iBird. And if it wasn’t for iBird, there’s a good chance you might not be walking around with an electronic bird guide in your pocket.

The first incarnation of iBird was called Winged Explorer and Mitch developed it for Windows Mobile computers. It was something of a hobby, but an inordinately expensive one. And it failed miserably. People didn’t take to Windows Mobile and very few copies of Winged Explorer were sold.

Enter the iPhone.

As soon as the iPhone hit retail stores, Mitch started to get requests from birders to rewrite Winged Explorer as an iPhone app. Having spent several years and untold amounts of money developing the app for Windows, Mitch was in no mood to go off and spend more money converting the software to work on an untried device. But, birders persisted in calling him and he eventually relented.

iBird Explorer took off like a rocket and was used by Apple in their early iPhone TV ads. Apple liked iBird because it was a perfect example of the kind of innovative new application that the iPhone made possible.

It’s fair to say that if iBird Explorer had not been rewritten to run on the iPhone, birders would not have the amazing choice of apps that they have today. Publishers of paper field guides, like Peterson, Sibley, Audubon, and National Geographic, have always resisted technology and it’s difficult to imagine them taking the risk to invest in putting their works out as apps, had iBird not lead the way and shown that it could be done. And iBird would never have happened if it wasn’t for Steve Jobs and the iPhone.

So, whether you use one of Apple’s mobile devices or an Android or Blackberry phone, if you’re a birder, give a moments thought to Steve Jobs and his remarkable acheivments. He changed birding.

Nigel Hall